Our Story

Portland has twelve bridges crossing the Willamette River. Steel bridges, suspension bridges, drawbridges, pedestrian bridges — no two alike. The city earned the nickname “Bridgetown” honestly: because right through the heart of downtown, a dozen completely different spans connect two sides of a city that might otherwise feel divided.

I’ve loved bridges my whole life. It started with the Golden Gate — that iconic red span over San Francisco Bay that I couldn’t stop staring at as a kid. Something about a bridge captures the imagination. The audacity of it. The idea that two places that seem separate can be connected if someone decides to build the thing.

Gothic towers, suspension cables, built in 1931 — it looks like someone dropped a cathedral over the Willamette. It’s the tallest bridge in Portland. It’s in our logo. And it’s the reason we’re called Bridgetown Revenue Management Solutions. The bridge’s designer, David B. Steinman, once said of the 400 bridges he designed in his career, the St. Johns was the one he loved most — the one he put the most of himself into. I understand exactly what he meant.

When I started this company, I kept coming back to the bridge metaphor. Hotels are sitting on data they can’t interpret, strategies they can’t execute, potential they can’t reach — not because they’re not smart, but because no one has built the bridge yet. That’s what we do. We build the connection between where you are and where your revenue should be.

Every bridge in Portland is different. The Steel Bridge is a double-decker workhorse that carries cars, MAX trains, freight, bikes, and pedestrians — the hardest-working bridge on the river. The Tilikum Crossing, opened in 2015, allows no private cars at all — it’s for people, bikes, and transit only, named for the Chinook word for “people.” The Hawthorne Bridge, built in 1910, is the oldest vertical-lift bridge still in operation in America. Twelve bridges. Twelve completely different solutions to the same problem.

That’s why we don’t use one-size-fits-all models. Every hotel is different. Every market is different. Every team is different. The bridge that works for a boutique independent in Portland won’t look the same as the one that works for a branded property in Columbus. We build the bridge that fits your property, your market, your team.