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Revenue Strategy, Built Around Your Property

We don’t run playbooks. Every BRMS engagement starts with your property, your market, and your team — and a clear-eyed read on where the revenue actually is.

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What We Do

Five Disciplines. One Strategy.

Revenue management doesn’t live in a single tab or dashboard. Our five core practices work as an integrated system — because a pricing decision isn’t really a pricing decision without the distribution, inventory, and forecasting context behind it.

01

Strategic Pricing & Market Positioning

Your rate is a story about your property. We make sure it’s the right one — told in the right channels, to the right guests, at the right moment.

  • ✓
    Dynamic Pricing Execution
    We adjust your rates in real-time based on supply, demand, and local market fluctuations to ensure you never leave money on the table.
  • ✓
    Competitive Set (Comp-Set) Analysis
    Deep-dive audits of your 5–10 closest competitors to ensure your pricing reflects your property’s true value.
  • ✓
    Market Segmentation
    Tailoring specific rate plans for different traveler types (Leisure, Corporate, Group, and Long-stay) to maximize yield from every guest.
  • ✓
    Value-Based Positioning
    Aligning your price with your property’s unique amenities, reviews, and location relative to the market.
02

Inventory & Yield Management

Every room, every night, at the best possible rate — through the right channel, to the right guest. Yield management is where strategy meets discipline.

  • ✓
    Length of Stay (LOS) Optimization
    Implementing stay restrictions (e.g., 2-night minimums during peak weekends) to bridge gap nights and increase total occupancy.
  • ✓
    Overbooking & Wash Management
    Calculating historical cancellation patterns to safely oversell categories, ensuring 100% occupancy on peak dates.
  • ✓
    Inventory Mapping
    Managing room and unit types across all platforms to prevent orphan nights and maximize sell-through.
  • ✓
    Group Quote Evaluation
    Analyzing group inquiries to determine if the discounted rate is worth the displacement of higher-paying transient guests.
03

Distribution & Channel Strategy

Where you show up matters as much as what you charge. We build distribution mixes that protect your margins and grow your direct business.

  • ✓
    OTA Optimization
    Complete management of your presence on Expedia, Booking.com, and Airbnb — availability, promotions, and rate parity included, plus content recommendations for your listings.
  • ✓
    Direct Booking Growth
    Rate, parity, and availability strategies that make booking direct the better deal — reducing your reliance on high-commission third-party channels.
  • ✓
    Metasearch Monitoring
    Monitoring how your rates show up on Google Hotels, Trivago, and TripAdvisor — and flagging what needs attention.
  • ✓
    Channel Cost Analysis
    Tracking Net RevPAR after commissions to identify your most profitable booking sources.
04

Forecasting & Performance Analytics

You can’t steer what you can’t see. We build the forward view — and the weekly discipline — that turns reactive pricing into proactive strategy.

  • ✓
    365-Day Demand Calendar
    A comprehensive view of local events, holidays, and conventions that will impact your demand a year in advance.
  • ✓
    Pace & Pickup Reporting
    Weekly deep dives into how fast you are booking compared to last year and last month.
  • ✓
    Budgeting & Financial Planning
    Assistance with annual revenue goals and monthly re-forecasting based on current market trends.
  • ✓
    Lost Business Audits
    Identifying why potential guests are dropping off in the booking funnel and fixing the friction points.
05

Technology & Systems Integration

Your tech stack should work for you, not the other way around. We take ownership of the systems so your team can focus on the guest.

  • ✓
    RMS Oversight
    Expert management of your Revenue Management System (IDeaS, Duetto, and more) so you don’t have to learn the software yourself.
  • ✓
    PMS & Channel Manager Sync
    Ensuring your Property Management System and tech stack are communicating perfectly to prevent double-bookings.
  • ✓
    Rate Shopping Tools
    Setting up and monitoring automated tools that track competitor price changes 24/7.

How We Engage

A Partnership, Not a Contract

Most engagements follow a predictable shape. No surprise deliverables, no buried scope. Here’s what working with BRMS looks like.

1

Discovery

We review your market, property, current strategy, and systems. You tell us what’s actually keeping you up at night.

2

Diagnostic

A clear-eyed read on what’s working, what isn’t, and where the real revenue opportunity lives. No jargon, no fluff.

3

Strategy Build

Pricing, inventory, distribution, and reporting framework — built for your property, not pulled from a template.

4

Ongoing Execution

Daily management, weekly strategy calls, monthly performance reviews. We’re in the trenches with your team.

Why Outsource?

The Math Behind Hiring Us.

Most independent hotels can’t justify a full-time Director of Revenue. But without one, you’re leaving real money on the table. Outsourced revenue management was built for this exact gap.

$

Cost Efficiency

Get a Director-level expert for a fraction of the cost of a full-time salary. No benefits, no turnover, no onboarding.

◎

Unbiased Perspective

Data-driven decisions without the emotional attachment to the property. We see patterns your team, rightly, is too close to the business to notice.

⏱

Time Freedom

Owners and GMs can focus on the guest experience while we handle the math. Revenue management runs in the background — the way it should.

Who We Work With

Hotels That Refuse to Settle for Average.

We’ve managed everything from boutique independents to branded portfolios across 45+ markets — and we know what keeps hotel teams up at night, because we’ve lived it.

  • Independent and boutique hotels looking for brand-caliber strategy
  • Branded properties (Best Western, Wyndham, IHG, Hilton) wanting a hands-on partner beyond corporate support
  • Multi-property owners and management companies in need of portfolio-level consistency
  • Hotels in transition — new brand, new PMS, new ownership, or new market dynamics
  • Teams ready to outgrow spreadsheets and build systems that scale

Let’s Talk About Your Property.

No corporate pitch deck. No cookie-cutter diagnostic. Just a focused conversation about your hotel and where the revenue is hiding.

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Why BRMS