Bridgetown RMS: Your Strategic Revenue Partner for Your Hotel
Smart, agile, partnership-driven revenue management. We embed with your team and move at the speed of your market to maximize RevPAR.
We're Bridgetown RMS: Your Embedded Revenue Partner
Smart, agile, partnership-driven strategy. We don't follow a playbook written for someone else's property. We embed with your team, move at the speed of your market, and optimize for your bottom line.
Because your hotel deserves a revenue partner that's as nimble and responsive as you are.
We're hospitality insiders who've lived the reality of running a property. We know what it's like to juggle OTAs, direct bookings, group sales, and everything in between. That's why we built a collaborative revenue management approach that actually works for you.
"Revenue management shouldn't feel like corporate bureaucracy. It should feel like having a trusted partner embedded in your corner."
Bridgetown
What We Do
Comprehensive revenue management services designed for independent hotels that refuse to settle for average performance.
- Rate optimization
- Channel management
- Demand forecasting
- Allocation strategy
- Overbooking optimization
- Length-of-stay controls
- Custom dashboards
- Performance tracking
- Competitive benchmarking
- Market analysis
- Comp set monitoring
- Demand forecasting
- Team training
- Best practices
- Ongoing consultation
- Tailored approach
- Flexible engagement
- Scalable solutions
Why Choose Us
We're not your typical revenue management consultants. Here's what makes us different.
Hotel-First Loyalty
We work for your property, not the brand. Your success is our only agenda. No conflicts of interest, no corporate red tape—just pure focus on maximizing your revenue.
Boutique Agility
Move fast without bureaucracy. We make decisions at the speed of your market, not the speed of a committee. When opportunities arise, we're ready to act immediately.
Embedded Partnership
Think of us as your dedicated revenue partners. We integrate seamlessly with your operations, becoming an extension of your staff with deep knowledge of your property.
"We don't just manage revenue. We become your strategic partner, collaborating with your team to capture every dollar of potential."
Meet Your Bridgetown RMS Revenue Partners
Hospitality veterans with real-world experience, ready to support your success

Vicki Gideon
President & Managing Director
15+ years in hospitality revenue management, former Director of Revenue for a 20-property hotel group. Built revenue strategies that consistently outperformed market benchmarks.
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Jenny Baird
Director of Sales and Marketing Services
Providing customized solutions for your sales and revenue management needs.
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Liz Lantz
Vice President, Revenue Management Operations
Former hotel GM with deep operational expertise. Ensures our strategies are practical, implementable, and aligned with property-level realities.
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Victoria Wilson
Director of Revenue Strategy & Analytics
PMS and RMS implementation expert who bridges the gap between strategy and systems. Ensures seamless integration of revenue tools and processes.
Connect on LinkedInHotels Served
Avg RevPAR Increase
Markets Covered
Years Experience
Ready to Outmaneuver Your Comp Set?
Let's talk strategy. No corporate pitch decks, no cookie-cutter solutions—just honest conversation about your property and how we can help.
Email Us
hello@bridgetownrms.comCall Us
(503) 922-6656